Oreo Is Now Making Tasty-Style Recipe Videos for Some of Its Stranger Flavors

With help from U.K.'s Twisted

If you're looking for a low-calorie dessert that mixes avocados and chocolate, then Oreos has a video for you.

To promote new special-edition mint and strawberry-cheesecake flavors of the classic sandwich cookie, packaged-foods conglomerate Mondelez is now making its own versions of the BuzzFeed Tasty-style, hands-and-ingredients recipe shorts that have exploded across Facebook feeds in recent years—because clearly, there weren't enough already.

Oreo turned to Twisted, the food-themed social media channel of U.K. content production outfit Jungle Creations, for help putting together the clips, which feature concoctions like Mint Oreo Dirt Desserts (a pudding that relies on mashing up the aforementioned green fruit) and No Bake Strawberry Oreo Cheesecake (which requires, unsurprisingly, globs of low fat cream cheese).

All told, there will be six recipe videos. Other items on the menu include Strawberry Cheesecake Oreo Icebox Cake and Mint Chocolate Chip Oreo Lasagna (relax, there's no tomato sauce). Other elements in the campaign include two branded video articles and a live stream featuring Vine supermarket prankster Aaron Crascall, all created by Twisted for Oreo.

Objectively speaking, it's a questionable moral strategy to contribute in any way to the proliferation of a format that, at its heart, has been shamelessly bombarding innocents with an endless stream of supposedly easy-to-make dishes that are also usually dripping with hypnotic globs of melted cheese.

Enough people, though, seem to like the general approach (that is to say, it's been wildly successful, in an apparent abdication of all reason—the point seems more to be sedated by the recipes than to actually make them) that it's hard to fault Oreo for wanting to jump on the bandwagon. And the brand is, to its credit, making an effort to be health conscious, promising that a serving of each of its souped-up treats contains less than 250 calories.

Whether they're anything worth making, or eating, is another question—perhaps the kind of cooking a college or high school student might want to undertake for kicks on a weekday afternoon (and to be fair, there are worse ways to get into trouble).

Good sense dictates that scraping out the filling from the number of cookies required for each recipe seems awfully tedious, and everyone's time would be better spent just eating them out of the package, without all the extra steps.

Then again, that's not a bad takeaway for the brand, in the end. 

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@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.