Pantone and Adobe Created a Color Line Based on How Coral Is Reacting to Climate Change

'Glowing Glowing Gone' highlights a vibrant, disconcerting shift

In response to heat waves caused by global warming, some corals change colors to try and protect themselves from the heat. Pantone

When Pantone announced that “Living Coral” was its 2019 Color of the Year, many noted the seeming (or perhaps intentional?) irony of the name, given that coral reefs around the world are dying at an unprecedented rate.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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