Paper Acts Like a Touchscreen and Plays Music in This Super-Cool British Food Poster

Thanks, conductive ink

Headshot of Alfred Maskeroni

Who says print is dead? If anything, it's alive and sounds delicious!

This unique poster, created by Grey London and print production and software developer Novalia, is essentially an app made of paper promoting British food brand Schwartz's Flavour Shots.

The paper is coated with conductive inks that act like a touchscreen, and can send signals to your Bluetooth-enabled device to play music. Pretty neat. 

"Conductive ink is a prototype technology that puts the same type of capitative touchscreen you have in a smartphone or tablet into plain old paper—effectively breathing new life into what many believe is a dying medium. Schwartz is the first brand to use this technology in a commercial application," says Kate Stone, founder of Novalia.

Check out more pics and a video demo below.

As of press time, the paper is NOT EDIBLE. Do not attempt to eat the posters!


Client: Schwartz

Brief: Stimulate interest in trade about Schwartz Flavour Shots range

Creative Agency: Grey London

Chief Creative Officer: Nils Leonard

Creative Director: Andy Lockley

Art Directors: Andy Lockley, Andy Garnett

Copywriter: Dan Cole

Creative Producers: Georgie Moran, Lucy Dunn

Managing Partner: Philippa Baldwin

Business Director: Camilla Ashenhurst

Account Manager: Lucy Gregory

Account Executive: Rowenna Trevellyan

Original Music: M.J. Cole, Soho Music.

Sound Design: Holly Clancey

Illustration: Billie Jean

Illustration Agent: Agency Rush

Typography: Alex Camacho

Design: Joe Towsey, Jessica Tibbles

Print Production, Software Developer: Novalia

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@maskeroni Alfred Maskeroni is director of video for Adweek.
Publish date: April 11, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT