Parmalat cheese monster terrorizes Canada

First came the killer weeds. Then the huge, obnoxious insects. Now, we get Parmalat's cheese monster on a rampage by BBDO Toronto. String cheese sparks kids' imaginations, I guess, because it can be molded and tweaked into anything they desire. Look, I was brought up not to play with my food—and to this day I can't peel an orange without feeling ashamed. But if those liberal Canadian parents want to let their brats behave like they were raised in caves, that's their business. And yes, the product and film genre are well-matched, since Godzilla, Gamera and the like are so cheesy to begin with. It's an obvious joke, and probably what inspired the idea in the first place. Stick to bacon, Canadians! Via Adland.

—Posted by David Gianatasio



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