People Magazine Celebrates Jennifer Lawrence’s Compulsive Photobombing in New Ad

Campaign mines celebrity quirks

Headshot of T.L. Stanley

Keen celebrity followers probably already know that Oscar-winning actress Jennifer Lawrence is a notorious red-carpet photobomber.

But did you have any idea how extensive her list of victims is? It includes Taylor Swift, Liam Hemsworth and Sarah Jessica Parker, to name a few. And she isn't alone; Benedict Cumberbatch and Dustin Hoffman like a good photobomb, too.

People magazine could've told you that, along with the name of Prince George's royal dog (Lupo) and the key to Julia Roberts' beauty routine (sleep!). The Time Inc. publication uses its current ad campaign from The Terri & Sandy Solution to remind its 75 million weekly readers—and the rest of the world—that "The details make the story," according to the tagline.

Expect to see it across TV, print, digital and social media, and anywhere Hollywood stars mess up someone else's camera-ready moment.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.