Pepsi Hopes to Energize Soccer Fans With Star Power and a Viral Challenge

The brand's ad push aims to kick off a #PepsiCanBalance craze

Manchester City's Raheem Sterling laying down and holding a can of Pepsi
Manchester City's Raheem Sterling appears alongside fellow soccer stars Lionel Messi, Mo Salah and Paul Pogba. Pepsi

Soccer is the biggest sport in the world, but for a few reasons has always lagged in the United States. Lately, however, attitudes toward soccer have been changing as the MLS expands rapidly into new cities with owners who can poach European stars on the tail ends of their primes.

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.