Pepsi’s Super Bowl Spot to Star Missy Elliott and H.E.R.

Ad will highlight Pepsi Zero Sugar

Missy Elliott opening a can of pepsi zero
In 2018, Missy Elliott also starred in a Super Bowl commercial for Mountain Dew. - Credit by Pepsi
Headshot of Ryan Barwick

Even with Shakira and Jennifer Lopez headlining the Pepsi Super Bowl Halftime Show, the soft drink brand has enlisted two more artists to star in its Big Game commercial.

Pepsi released two teasers this morning featuring Missy Elliott and the singer H.E.R. to introduce the rebrand of its sugar-free drink, Pepsi Zero Sugar. Although the beverage maker couldn’t confirm when the spot would air, it’s the only ad Pepsi will be running during Super Bowl 2020. The 30-second spot was created by Goodby Silverstein & Partners.

Both teasers show the singers cracking open the matte black Pepsi can set to a reimagined version of the Rolling Stones’ 1966 hit Paint It Black. The duo recorded a new cover of the song for the commercial.

Each teaser ends with Pepsi’s new U.S. tagline introduced this month, “That’s What I Like.”



@RyanBarwick Ryan is a brand reporter covering travel, mobility and sports marketing.
Publish date: January 24, 2020 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT