Pornhub Cheers Up Lonely People on Christmas Eve in Its New Holiday Ad (SFW)

Including ad characters of Christmas past

Headshot of Tim Nudd

Pornhub enjoyed a pretty successful Christmas advertising debut last year, with its SFW spot about the dirty old man—and his perfect present—getting millions of views on YouTube. So, the adult site is returning with an encore.

A new 90-second spot, again made by Madrid creative agency Officer & Gentleman, takes place in a miniature town, where all sorts of people are lonely on Christmas Eve. But one by one, they receive the same present via email—and it brightens their lonely night considerably. (The new spot is also SFW.)

In a special nod to the Super Bowl-like evolution of Christmas into an advertising showcase, the spot also references famous characters from famous Christmas ads of years past—with Justino, the Spanish lottery's mannequin factory worker, and the Man on the Moon, from last year's John Lewis spot, among those making cameos in the Pornhub ad.

Check it out here:

"After last year's spot, we decided we wanted our Christmas campaign to become a hallmark of the holiday season for the whole family," Corey Price, vp of Pornhub, said in a statement. "This year we've gone big, as we know Christmas ads are a big thing."

Pornhub has been exploring SFW advertising for a few years now, and the new spot is definitely well produced. But they couldn't resist a tagline that's more naughty than nice: "Have yourself a horny little Christmas."


Client: Pornhub

Agency: Officer & Gentleman

Creative Directors: Javi Iñiguez de Onzoño & Alex Katz

Agency Producer: Andy Stevenson

Client Services Director: Harry R. Francis

Art Directors: Alex Katz, Luis Álvarez, Daniel Marco Muñoz

Copywriter: Javi Iñiguez de Onzoño

Production Company: Caviar Madrid

Director: Kinopravda

Executive producer: Zico Judge & Alfonso Cazalilla

DOP: Bet Rourich

Production Manager: Xavi Vara

Postproduction: Glassworks Barcelona

Editor: Joan Solsona

Color artist: Xavi Santolaya

Casting: Lane Casting Barcelona

Sound mix: Oido

Music composition ("Lonely Night"): Palindromo Music

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: December 7, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT