Pot Noodle Smashes Your Gender Stereotypes with This Unexpected Boxing Story

Inspiration meets humor

Pot Noodle is about to destroy your gender sterotypes, and you're going to love it. In fact, you'll want to watch it twice.

The "You Can Make It" spot plays on your presumptions about what's happening in the plot, but it never once lies. Once you know the ending and see it a second time, you realize the only tricks are the ones your brain was playing on you.

Lucky Generals is the agency behind this pitch-perfect platform for Pot Noodle. Monique Rossi, Pot Noodle's marketing manager, tells Campaign that the ad comes from Pot Noodle's new sense of purpose: Its mission to help you make it (whatever your dream!), which will fuel its advertising from now on.

The spot's star, Michael Moran, has already made it—it seems. He's become a bit of a celebrity as a result of the ad. And he recently got the chance to fulfill his fictional character's dreams in real life at the O2 Arena, taking the area by tankini storm.

Who knew processed noodles in a cup could be so inspiring? I guess success truly doesn't come on a plate.


Client: Pot Noodle

Agency: Lucky Generals

Production Company: Blink

Director: Nick Ball

Producer: Toby Courlander

Executive Producer: James Bland

DOP: Christopher Sabogal

Editor: Mark Edinoff / Work

Postproduction: Electric Theatre Collective

@rebeccacullers Rebecca Cullers is a contributor to Adweek.