President of Marc Jacobs Announces a Brand Event in the Creepiest Way Possible

Maybe don't show up to this?

Headshot of Tim Nudd

What the hell is going on here? That may be the main question on your mind as you watch this Marc Jacobs video, in which the brand's president, Robert Duffy, announces something about a photo truck being outside its Bleecker Street store on weekends this month—but instead of just saying it, Duffy is lip-syncing some other guy saying it (and the other guy seems to have a mild stutter). The effect is not unlike the uncanny valley, as Duffy seems quite nonhuman. As weird as it is, though, it's undeniably compelling—sort of amazing, in a way. Just, you know, show up to the event at your own risk. Via Fashionista, which points out that Duffy has done some weird stuff in company videos before.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: December 5, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT