Preteen Rapper and Dance Crew Recruited for Kids’ Tablet Spot

Lil P-Nut and The Art of Teknique push Nabi2

Headshot of Tim Nudd

Precocious kiddie talent is always a reliably entertaining route in youth marketing. Our favorite example is probably the crazy Weetabix spot with then-9-year-old British street-dance phenom Arizona Snow. Now, a new spot for Fuhu's Nabi2 kids' tablet enlists not just dancers but a budding rapper to deliver the pitch. The commercial, by agency mOcean, features a rap by 10-year-old Lil P-Nut (aka Benjamin Flores Jr.) and a dance routine by The Art of Teknique—two 11-year-olds and a 10-year-old who competed on America's Got Talent last year. Lil P-Nut doesn't actually appear in the ad—that's the Art of Teknique kids lip-syncing the lyrics. Rapping and dancing would seem to have little to do with using a tablet, but Fuhu says it's a broader metaphor about the "art of genius"—that it enlisted kids who excel in music and dance to tell the brand's story about helping kids achieve their best in learning, playing and growing. Credits below.

CREDITS

Client: Fuhu

Product: Nabi2 tablet

Agency: mOcean

Executive Creative Director: Christianne Brooks

Director of Client Services: Mike Braue

Copywriters: Erik Moe, C. Dubb

Assistant Account Executive: Shira Shane

Production Company: mOcean

Director: Peter McKeon

Director of Photography: Kevin Sarnoff

Executive Producer: Teresa Antista

Line Producer: Don Anderson

Producer: Andrew Wright

Editing House: mOcean

Editor: Philippe Bergerioux

Producer: Andrew Wright


@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: December 11, 2012 https://dev.adweek.com/creativity/preteen-rapper-and-dance-crew-recruited-kids-tablet-spot-145852/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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