Print Campaigns That Really Speak to You

QR codes get dictators talking in free-press appeal

Headshot of Tim Nudd

Print ads are hitting above their weight lately. Recently, you could test drive a Volkswagen right inside a print ad, thanks to a special app. Now, QR codes are being used to get dictators talking in a set of print ads from the free-press advocacy group Reporters Without Borders. You scan the QR code with your iPhone and then place the phone over the leader's mouth. The mouth starts talking—but it turns out to be the voice of a journalist discussing media censorship in that particular country. There are Gaddafi, Ahmadinejad and Putin versions. The result looks a bit Conan-ish and goofy, but the point is made. "Because there are mouths that will never speak the truth," says the copy at the end. Via Osocio.

@nudd Tim Nudd is a former creative editor of Adweek.