The trick to having a viral hit is to tap into the zeitgeist. That helps explain why an agency staffer's double-middle-fingers resignation letter ricocheted around Twitter over the weekend, garnering more than a few knowing smiles from those in the trenches. The so-far-unnamed media planner, who worked at a shop in Chicago, skipped the usual farewell e-mail for this brutally honest top-10 list of the reasons he's leaving. My favorite: "When you guys were 'right-sizing instead of downsizing because of the economy,' you fired all the cool people." The resignation came with a link to the clip above. It's only a matter of time before the identity of this hero to the agency downtrodden emerges.
—Posted by Brian Morrissey