Young & Rubicam New York makes a strong case for Protex antibacterial soap with a point-of-purchase and out-of-home effort that shows people's filthy fingers. The tagline is: "The things you touch stay with you." At a glance, the fingers look like they've got fleas and crud on them. But take a closer look, and you see they're actually dogs and sneakers. (That better be one large billboard, so people can actually see that.) The sad thing is, my fingers aren't much better than this. They need a cleaning. They don't have much sneaker, but they could use a lot less dog.
—Posted by David Gianatasio