Ready to Shake a Ton of Hands at Advertising Week? Try This Handshake Tester First

Colle+McVoy's latest app for the festival

Headshot of Tim Nudd

Death grip or clammy clasp?

Minneapolis agency Colle+McVoy often creates a special app for Advertising Week, and this year's is designed to help you with a fundamental networking task—the simple act of shaking hands.

Head over to on your smartphone, flip the phone sideways and shake the virtual hand that's reaching out to your. Turn the phone back upright, and the site will analyze your shake—and let you know if you're on the right track or need some work.

I got the lobster claw at first, so my time in Maine is apparently paying off.

@nudd Tim Nudd is a former creative editor of Adweek.