Reincarnation Isn’t Kind to Trump, Zuckerberg and Gates in Luxury Magazine Ads

Enjoy your money now

Donald Trump, Bill Gates and Mark Zuckerberg get reincarnated as an owl, a llama and a sheep, respectively, in AlmapBBDO's unusual campaign for Top Magazine, a luxury fashion and lifestyle title in Brazil.

"In his next life, even Donald Trump could come back as an owl," we're told. "The time to enjoy your money is now."

The visuals are most amusing. Gates keeps his trademark glasses, while Zuck's wooly locks and dental work survive the transformation. And of course, Trump's hair is still atrociously—wait for it, because it's worth the wait, here it comes—feathered. (OK, it wasn't worth the wait.)

Belgium's TMF channel tried a similar theme in 2008, showing Amy Winehouse as a sad sheep in a most unsavory barnyard scenario. And a South African employment site once suggested that lawyers, tobacco execs and paparazzi would return as ticks, maggots and dung-heap flies. By comparison, Top's beastly trio really don't fare so badly at all. C'mon, Zuck, why the long face?

Credits below. Via Ads of the World.


Client: Top Magazine

Agency: AlmapBBDO, Brazil

General Creative Director: Luiz Sanches

Creative Directors: André Kassu, Marcos Medeiros, Bruno Prosperi

Art Director: André Sallowicz

Copywriters: Dudu Barcelos, Filipe Medici

Illustrators: Surachai Puthikulangkura, Supachai U-Rairat

Photographer: Surachai Puthikulangkura

Graphic Producers: José Roberto Bezerra, Alberto Lago

Account Executives: Gustavo Burnier, Filipe Bartholomeu, Johana Quintana, Matheus Trigo

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@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
Publish date: April 11, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT