Rich White Dude’s Weird Billboard Plea: ‘All I Want for Christmas is a Latina Girlfriend’

Marc Paskin's ad gets vandalized

Real-estate bigwig and onetime Secret Millionaire participant Marc Paskin is yet another guy trying to improve his love life via a billboard, and it's as racially uncomfortable as you'd expect from an out-of-touch rich white man. Paskin designed the billboard with a picture of himself next to the phrase "All I want for Christmas is a Latina girlfriend," and an email address for interested parties to contact him. It's an AOL account, too, which makes me wonder if Paskin still has a rotary phone in his house somewhere. Many people didn't take too kindly to the board, and by the weekend it had apparently been vandalized and subsequently removed entirely. (Perhaps not coincidentally, Paskin's bio and photo are no longer on the Secret Millionaire site.) I won't delve into the weird racial politics behind the ad, but could someone hook him up with an OkCupid account before he embarrasses himself any further? David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.