Ricky Gervais Is Back as the World’s Most Contemptuous Pitchman for Optus

Giving even less of a damn in two new spots

Headshot of Tim Nudd

Australian broadband and cable company Optus has brought back Ricky Gervais for two more ads in which he absolutely, positively couldn't give a damn about what he's pitching.

That's the plot of the spots, actually—the same contemptuously meta approach that Optus took earlier this year when it first used the British comedian as a kind of anti-pitchman. Oddly, those earlier ads were a bit more engaging—the new ones don't have quite the same punch. (Maybe he took the idea too seriously.) Still, they're good for a chuckle, as Gervais delivers the goods in his trademark stupidly arrogant David Brent style.

Here are the two new ads:

"The first Ricky piece released earlier this year delivered over 8 million streams with record sharing levels. The audience enjoyed it and wanted more," says Charlie Leahy, executive creative director at agency Emotive. "This follow-up once again allows Ricky to take control of the scripts and deliver it with his globally renowned comedy style. It was a privilege to work in a true collaboration with Ricky and the team at Optus on this content campaign."

Check out the earlier Optus spots here:


@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: September 28, 2015 https://dev.adweek.com/creativity/ricky-gervais-back-worlds-most-contemptuous-pitchman-optus-167202/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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