This Ridiculous and Charming Super Bowl Ad for Avocados Explains a Lot About the World

A look back at the 'First Draft Ever'

Headshot of David Griner

If your country could have recruited its plants and animals like football talent in the Earth's earliest days, what would you have picked? A sleepy sloth? A scrappy lemur? Some … wheat?

That's the question posed in Sunday's oddly amusing Super Bowl ad for Avocados From Mexico. Created by GSD&M, the spot features football greats Doug Flutie and Jerry Rice providing comentary for the "First Draft Ever."

In the ad, a white-robed, bearded figure (is that two God cameos in one Super Bowl?) announces which creatures and species of vegetation will go to the world's various countries. You can probably guess what Mexico picks, but here's how it all goes down: 

Aimed at getting more Americans snacking on guacamole, the ad is reportedly the first for a fresh produce brand. Watch for it near the end of the first quarter.


Title: "First Draft Ever"

Client: Avocados From Mexico

Agency: GSD&M

Chief Creative Officer: Jay Russell

President: Marianne Malina

Creative Directors: Tom Hamling, Tim Eger

Senior Copywriter: Leigh Browne

Senior Art Director: Jon Williamson

Director of Production: Jack Epsteen

Account Directors: Sabia Siddiqi, Norah Rudyk

Account Supervisor: Elizabeth Perez

Business Affairs Manager: Linda Nhan

Chief Strategist: Andrew Teagle

Strategist: Katie Fitzgerald

Studio Art: David Fawcett, Summer Ortiz, Marcus Davis

Project Manager: Marlo Gil, Alicia Ross

Senior Art Producer: Shannon McMillan

Production Company: Biscuit Filmworks

Director: Matt Dilmore

Director of Photography: Darko Suvak

Managing Director: Shawn Lacy

Executive Producer: Colleen O'Donnell

Line Producer: Carr Donald

Editing: Cut + Run

Editor: Jay Nelson

Producer: Remy Foxx

Managing Director: Michelle Eskin

Executive Producer: Carr Schilling

Music, Sound Design: Robot Repair

Composer, Sound Designer: Doug Darnell

Visual Effects: A52

Effects Supervisor: Andy Barrios

Executive Producer: Kim Christensen

Producer: Heather Johann

Mix: Eleven Sound

Mixer: Jeff Payne

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."