Rodent Control Company d-CON Puts Missing Posters for Mice Around NYC

See the painfully funny videos, too

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Rats and mice are not endangered species in New York City. (There are thought to be at least as many rats as people in the Big Apple, and there could be five times as many.) But d-CON, the rodent control company, is taking its small victories against our furry friends and publicly celebrating them in an amusing new campaign from Havas Worldwide.

As one part of the integrated campaign, the agency put missing posters for rodents all over the city, at mice level (though presumably not in the subway, where they'd be more likely to be proven wrong in an instant). Havas also created the darkly comic videos below, in which mice families deal with the horror of having ingested d-CON products.

Because if there's one advertising category where depictions of painful death are acceptable, even enjoyed, it's pest control.

   

CREDITS

Client: d-CON

Agency: Havas Worldwide, New York

Chief Creative Officer: Darren Moran              

Group Creative Directors: Dustin Duke, Jon Wagner

Creative Director: Eric Rojas

Creative Director: Gian Carlo Lanfranco

Creative Director: Rolando Cordova

Writer: Eric Bertuccio             

Global Chief Content Officer: Vin Farrell

Co-Head of Production, North America: Sylvain Tron

Executive Producer: Deepa Joshi

Producer Erin Jackson

Chief Strategy Officer: Tim Maleeny

Group Planning Director: Kerin Morrison                      

Senior Strategist: Chris Lake

Global Brand Director: Betsy Simons

Group Account Director: Joe Maglio

Account Supervisor: Darah Rifkin

Production Company: Bar 1

Director: Joe Barone                     

Mixer: Tim Leitner                    

Casting Director: Dawn Mjoen                  

Production Designer: Radek Hanak, Unit+Sofa                              

Editor: David Bartin, Studio 6


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@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: April 28, 2014 https://dev.adweek.com/creativity/rodent-control-company-d-con-puts-missing-posters-mice-around-nyc-157324/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT