Say Sorry for Dressing Up Your Cat at the Holidays, With Temptations Cat Treats

Overdecorated felines star in comic ads

Headshot of Tim Nudd

There aren't too many ways to mitigate the confusion, embarrassment and despair your cat may feel upon being dressed up in festive costumes, photographed and paraded about on human social networks this holiday. But cat treats should do the trick.

Temptations, the Mars brand of cat treats, acknowledges that your feline doesn't share your elation at being dressed up, and suggests you apologize promptly for doing so. A new campaign from adam&eveDDB urges cat owners to #SaySorry with treats, and plenty of them. Check out the anthem video below, which is set to the song "Sorry Seems to Be the Hardest Word."

"Pet owners spend more than $5 billion on their pets during the holidays," says Arren Beach, Temptations brand manager. "And they might even choose to dress them in their holiday best—even if their furry friend isn't crazy about the choice of wardrobe. The #SaySorry campaign pokes lighthearted fun at cat owners who lovingly embrace the holidays to the fullest with their cats."

Print work and credits below.

CREDITS

—TV Credits

Client: Mars

Brand: Temptations

Vice President, Marketing, Mars Petcare U.S.: Craig Neely

Brand Managers, Mars Petcare U.S.: Melodie Bolin, Arren Beach

Project: "Say Sorry for the Holidays"

Agency: adam&eveDDB, London

Chief Creative Officer: Ben Priest

Executive Creative Directors: Ben Tollett, Richard Brim

Copywriter: Rory Hall

Art Director: Steph Ellis

Agency Producer: Catherine Cullen

Planning Partner: Jess Lovell

Senior Planner: Enni-Kukka Tuomala

Managing Partner: Fiona McArthur

Business Director: Amelia Blashill

Account Director: Jaimee Kerr

Account Manager: Jo Lorimer

ATL Media Buying, Planning Agency: Mediacom

BTL Media Buying Agency: Starcom

Production Company: Rattling Stick

Producer: Kelly Spacey

Director: Austen Humphries

Directors of Photography: Austen Humphries, Jim Jolliffe

Editing Company: Speade

Editor: Gareth McEwen

Postproduction: The Mill

Post Producer: Carl Phillips

Colorist: Mick Vincent

Flame Artist: James Pratt

Audio Postproduction: Factory

Sound Engineer: Phil Bolland

Soundtrack, Composer: "Sorry Seems to Be the Hardest Word" written by Elton John and Bernie Taupin, recorded by Elton John

Music Consultant: Thomas Wright @ Soundlounge

—Print Credits

Client: Mars

Brand: Temptations

Vice President, Marketing, Mars Petcare U.S.: Craig Neely

Brand Managers, Mars Petcare U.S.: Melodie Bolin, Arren Beach

Project: "Say Sorry for the Holidays"

Agency: adam&eveDDB, London

Chief Creative Officer Ben Priest

Executive Creative Directors: Ben Tollett, Richard Brim

Creative Director: Richard Brim

Creative Team: Steph Ellis, Rory Hall

Agency Producer: Amanda Davies

Planning Partner: Jessica Lovell

Senior Planner: Enni-Kukka Tuomala

Managing Partner: Fiona McArthur

Business Director: Amelia Blashill

Account Director: Jaimee Kerr

Account Manager: Jo Lorimer

Designers: Alex Fairman, Luke Ridgeway

Media Planner, Agency: Mediacom

Photographer: Tim Flach @ Peter Bailey

Set Designer: Jessica Dance


@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: November 9, 2015 https://dev.adweek.com/creativity/say-sorry-dressing-your-cat-holidays-temptations-cat-treats-168024/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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