Season 2 Trailer for House of Cards Is Literally Just Robin Wright Smoking

Netflix promo leaves you craving more

Netflix's political series House of Cards got a rapid renewal on the heels of its watercoolery first season, and now it's taking the less-is-more approach to promoting Season 2. The first spot for the Feb. 14 premiere is just Robin Wright, shot in black and white, taking a long, luxurious pull on a cigarette, her back almost entirely to the camera. Wright's character gives scenery-chewing, camera-addressing narrator Kevin Spacey a run for his money in terms of pure, Machiavellian, chess-with-people politicking, and it's appropriate that Netflix has opted for the unexpected with this early spot. Time will tell whether the new season is as much fun as the last, but this trailer shows the network certainly isn't lacking for confidence.

Publish date: December 4, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT