These are a couple of years old, but new to us—some amazing, beautifully simple print ads for a bookstore in Brazil. Delightful idea, gorgeous execution. It's stuff like this that makes people fall in love with advertising and want to work in the industry. Agency: Lápisraro Comunicação. Full credits below. Via @Brilliant_Ads, which is doing a Twitter countdown of 100 great ads through the end of the year.
Client: Corre Cutia Bookstore
Agency: Lápisraro Comunicação, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Gustavo Costa
Illustrator: Francisco Valle