The element of surprise is always useful in advertising storytelling, and this Thai commercial for Wacoal Mood bras certainly brings the unexpected—which has helped the spot tally almost 16 million views on YouTube.
The spot, from Bangkok agency CJ WORX, was actually made a couple of years ago, and ad blogs like Ads of the World posted it back then. But it's making the rounds again this week, and still getting a pretty polarized reaction in the YouTube comments.
Client: Wacoal Mood
Agency: CJ WORX, Bangkok, Thailand
Executive Creative Director: Saharath Sawadatikom
Creative Director: Chutima Sriaranyakul
Copywriters: Kritkhanin Sornchan, Soranut Papungkornkit
Production: Songmue Productions