This Sexy Bra Ad Got 16 Million Views, but Not for the Reasons You’d Expect (SFW)

Making viewers do a double-take

Headshot of Tim Nudd

The element of surprise is always useful in advertising storytelling, and this Thai commercial for Wacoal Mood bras certainly brings the unexpected—which has helped the spot tally almost 16 million views on YouTube.

The spot, from Bangkok agency CJ WORX, was actually made a couple of years ago, and ad blogs like Ads of the World posted it back then. But it's making the rounds again this week, and still getting a pretty polarized reaction in the YouTube comments.

CREDITS

Client: Wacoal Mood

Agency: CJ WORX, Bangkok, Thailand

Executive Creative Director: Saharath Sawadatikom

Creative Director: Chutima Sriaranyakul

Copywriters: Kritkhanin Sornchan, Soranut Papungkornkit

Production: Songmue Productions


@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: September 30, 2015 https://dev.adweek.com/creativity/sexy-bra-ad-got-16-million-views-not-reasons-youd-expect-sfw-167267/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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