Shopping for a Voice Assistant Becomes a Nightmare Hellscape in This Ad for ‘the Good Robot’

Wieden + Kennedy goes full Black Mirror for the charming Vector

Probably not the one you want to buy. Anki

Digital home assistants come in all sorts of shapes and formats these days, from sleek and compact to maniacal and murderous. OK, not really—or maybe not yet—but one robotics company does worry that the industry is too focused on what technology can do versus what it should do.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."