Should Tigers Be Paid Royalties for Products Sold Using Their Likeness?

Wildlife group makes it happen

Headshot of Angela Natividad

Wildlife conservation organization Panthera has come up with an idea that will lend loving new meaning to your mom's tiger-print throw pillows—the Tiger Royalty, an artistic rights fee for tigers.

The idea is straightforward: The world is full of tiger-inspired products. Your life probably contains more than its fair share. Ideally, all the merchandisers that did this to you will partner with the Tiger Royalty to ensure a portion of their sales go to Panthera's Tiger Forever program, which aims to increase tiger populations in certain areas by 50 percent over the next 10 years.

Brands with tiger gear in their coffers are encouraged, perhaps optimistically, to visit the Tiger Royalty webpage and take a pledge; Panthera will contact them for details on how to become a partner. While we're skeptical this approach will win much traction, we have been wrong before. It is possible that every person who has ever printed tiger stripes on a T-shirt or an unfortunate fedora happens to possess an exceptionally golden heart.

@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.