Silverado’s Super Bowl Ad Is a Livestock Love Connection

'Romance' follows a bachelor bull

Headshot of David Griner

Sure, most Super Bowl ads feel like they're just a bunch of bull, but that's the literal and likable truth of Chevrolet's game day ad for the Silverado.

"Romance" puts a lighthearted spin on the Silverado's ongoing campaign from Leo Burnett Detroit and voiced by John Cusack. We see a Silverado owner carting his "very eligible bachelor" bull over long distances and into the company of a veritable heifer harem. 

Less self-serious than some of the campaign's earlier installments, this spot should win over a fair share of Super Bowl viewers, especially those eagle-eyed enough to notice the "hot sausage" sign spotted en route to the livestock's romantic rendezvous.

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@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."