Considering its position as the No. 1 brand channel on YouTube, it's really of no surprise that this insane video comes from today's prime purveyors of adventuretime content, GoPro.
What appears to be a lovely day on the slopes turns into a pretty thrilling minute of footage as skiier Eric Hjorleifson documents his terrifying run with a head-mounted Hero 3+ camera.
Take a look below and be sure to watch this full-screen, with your headphones on. The skiier's breathing really completes this bone-chilling experience. Then you can go back and watch GoPro's even more terrifying 2011 avalanche video, which is one hopefully no one will try to top.
Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.