Sleevie helps you look great … and do good

This week's honors for best fictitious brand go to the Sleevie, a garment whose capacious sleeves make it easier to expose your arm and thus donate blood. Looking like something an especially fashion-challenged Franciscan monk might wear, it's presented in a bogus infomercial by Austin, Texas, agency Door Number 3. "You want to donate blood, but rolling up you sleeves can be a real pain," says a voiceover, as we're shown the Sleevie as the solution to this age-old problem. The non-bogus idea here is to drum up blood donations to the Blood Center of Central Texas.

—Posted by Mark Dolliver

Previously on AdFreak:
Snuggie wearers at last can outfit their pets
Be an utter tool, order the WTF Blanket now

Publish date: October 16, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT