Smirnoff’s fruit flavors get ‘peelable’ bottles

Headshot of Tim Nudd

Neat packaging work here by JWT Brazil for the new Smirnoff Caipiroska collection of vodkas. The bottles come in “peelable” skins to imitate the fruits that infuse the liquor—lemon, strawberry and passion fruit. Sadly, the packaging won’t be be widely available—it was made especially for promotional kits. Still a great idea. Good thing there isn’t a banana Caipiroska. You’d have to wrap in once, and then sleeve it in plastic. See a few more images over at Comunicadores.

@nudd Tim Nudd is a former creative editor of Adweek.