Smoking is gay, says new anti-smoking PSA

In what's being billed as the first anti-smoking campaign in history to have any effect whatsoever on teens, this PSA tells them simply that smoking is gay. Yes, it's a parody from The Onion, but it might actually do the trick, seeing as how entrenched the insult "That's so gay" remains in the teen vernacular—so much so that there's a whole non-bogus PSA campaign out there designed to get teens not to use the phrase.

—Posted by Tim Nudd

Previously on AdFreak:
Ads straighten out teens who say 'so gay'
South Carolina clarifies: We're not so gay

Publish date: October 7, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT