It's been a weird week for airlines in social media, and it's only Tuesday. On Monday a Dutch teen was arrested for tweeting a threat to American Airlines, and US Airways accidentally tweeted a photo of a woman using a model airplane as a sex toy.
But here's one airline that's actually getting some positive attention this week: Southwest.
Known for being the goofy uncle at the airline family reunion, Southwest (or at least one of its employees) is the star of a video that's quickly gone viral, tallying more than 1.2 million views in two days. The clip is totally safe for work, and no lives were threatened, so they're already winning by a couple of points.
In the video, a flight attendant delivers one of Southwest's famously reinterpreted safety instruction speeches prior to flying. But even frequent Southwest passengers will be impressed by the quantity and quality of zingers she manages to fit into a mere three minutes.
"Flight attendants are coming by, hoping you'll tell them how good looking they are."
"As you know, it's a no-smoking, no-whining, no-complaining flight. It's a 'please' and 'thank you' and 'you are such a good-looking flight attendant' flight."
"If you're traveling with small children … we're sorry. If you're traveling with more than one child, pick out the one that you think might have the most earning potential down the road."
"Sit back and relax—or you can sit up and be tense, either way."
Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.