Spotify Has Songs for All Your Awkward Family Moments in Comical New Ads

In-house work for the service's family plan

Headshot of Tim Nudd

Savage Garden’s “Truly Madly Deeply” and Justin Bieber’s “Love Yourself” are, respectively, the cause of, and solution to, some uncomfortable family situations in Spotify’s amusing new ads, created in-house and rolling out in the U.K. to promote the service’s family plan.

Biscuit’s Matt Devine directed the two spots, which certainly take the music streaming service in a more suggestive direction. As one YouTube commenter asks, “Why are all these Spotify ads so sexual?” Adds another: “Just saw this on TV with my mum in the room so fkn awkward.”



CREDITS
Client: Spotify
Agency: In-house
Production: Biscuit Filmworks
Director: Matt Devine
Managing Director: Shawn Lacy
Executive Producer: Rick Jarjoura
Heads Of Production: Rachel Glaub & Mercedes Allen-Saria
Director of Photography: Adam Marsden
Production Designer: Jay Pooley
Editorial: Cosmo Street
Post Producer: Anne Lai
Editor: Dave Otte


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@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: April 26, 2017 https://dev.adweek.com/creativity/spotify-has-songs-for-all-your-awkward-family-moments-in-comical-new-ads/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT