CANNES, France—Spotify knows that marketers love the company’s data-centric ads. It’s no surprise then that the streaming platform is using that to its advantage with some data-centric print work to tout its upcoming panel, Creativity in the Age of Resistance, at the Palais on Tuesday at 4 p.m.
In blink and you’ll miss them posters plastered up in the Palais, Spotify reveals that “‘Wild Thoughts’ was streamed over 2,070 times during last year’s Cannes,” among other revelations.
Created by the in-house team, the work tweaks what Spotify has become known for—using data to come up with targeted, fun creative that’s both revealing and mildly unsettling—for the marketing crowd.
See more of the work below:
Tuesday’s panel will feature Spotify CMO Seth Farbman with X Ambassadors frontman Sam Harris and musician Methal discussing empathy and equity in the music world.