Stop urinating on the planet, Canadians told

Idle Free Calgary makes a strong bid for ickiest ad of the year with "Unacceptable" via JOE Media Group. The spot surely sets a record for most instances of public urination in a commercial. If any other ad shows more, I don't want to know about it. A voiceover explains, "When we idle our vehicles, we're basically saying, 'Piss on the planet.' " That analogy seems like a wee bit of a stretch. Maybe if these folks had kept their engines running, they could've driven to a bathroom in time. Note to self: Cancel vacation in Canada.

—Posted by David Gianatasio

Publish date: April 5, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT