Stove Top Made Stretchy Thanksgiving Dinner Pants, and a Loony Ad for Them

Order now!

Headshot of Tim Nudd

Food marketers love, love, love, love making campy clothing lines. The latest to jump into apparel is Stove Top, the Kraft Heinz stuffing brand, which is rolling out just one item—the Thanksgiving pants you never knew you needed.

Has this ever happened to you? You gorge yourself at Thanksgiving to the point where your regular pants are uncomfortably tight. Rather than just unbutton them, or put on sweatpants, why not order a campy stuffing-themed pair of Stove Top pants, featuring a “non-patented stuffin’-stretch waistband” that can expand to twice its normal size?

That’s what the afflicted family in this parody infomercial suggests:

The pants are available beginning today at for just $19.98 (with free shipping and handling) while supplies last.

Agency: David Miami
Chief Creative Officer / Founder: Anselmo Ramos
CD: Tony Kalathara
ACD: Jason Wolske / Danny Alvarez
Art Director: Richard Cruz
Head of Global Production: Veronica Beach
Associate Producer: Marina Rodrigues
Senior Business Affairs Manager: Barbara Karalis
Managing Director / Head of Account: Paulo Fogaça
Group Account Director: Michelle Cobas
Account Director: Mariana D’Aprile
Senior Account Executive: Carolina Foster
Assistant Account Executive: Nneoma Chukwueke
Strategy Director: Jon Carlaw
Senior Planner: Matias Candia
Junior Planner: Gabriel Roldan

Client: The Kraft Heinz Company

Keith Legro: Brand Manager
Molly McKiel: Associate Brand Manager
Jessica Gilbertson: Head of Meals and Desserts

Production Company: Fishface
Director: Craig Tovey
Executive Producer: Adrianne McCurrach
Producer: Alexis Celic
Director of Photography: Jeff Dolen
Production Supervisor: Katherine Johnson
Editor: Craig Tovey
Junior Producer: Lauren Opatowski

Digital Company: Caviar digital
Executive Creative Director: Falk Eumann
Head of Development: Ralph Kuijpers
Producer: Brock Forrette
Pants Designers: Philia Beroud and Shabnam Q.
Technical Director: Sun Komen

Public Relations
Alison Brod Marketing and Communications (ABMC)

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@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: November 13, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT