Stove Top’s Millennial Hipster Pilgrim Implores You to Eat Stuffing All Day Every Day

Or at least, not just on Thanksgiving

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It must be frustrating to be a brand whose product is so closely associated with a single holiday that it seems odd to have it any other time. Stove Top stuffing is in that boat, but it tends to take out its frustrations through comedy—including a raft of new spots starring the "Artisanal Hipster Pilgrim," a millennial character who defies his Pilgrim forebears by encouraging rather than forbidding the eating of stuffing on days other than Thanksgiving.

The campaign, by CP+B, includes four online videos (two have been released so far) as well as wild postings. And AHP is also, of course, on Instagram. The approach is almost the exact opposite of a 2012 campaign in which a Pilgrim patriarch got all ornery about non-Thanksgiving stuffing eating, despite claiming he was otherwise quite a modern dude.

The spots are pretty amusing. The character is well cast, and the Kimya Dawson-esque music bookending the ads completes the faux-twee vibe. Check out the wild posting, along with credits, below.


Client: Stove Top Stuffing

Campaign Title: "Artisanal Hipster Pilgrim"

Agency: CP+B

Chief Creative Officer: Ralph Watson

Executive Creative Director: Adam Chasnow

Creative Directors: D'Arcy O'Neill, Adam Calvert

Senior Art Director: Tyler Gonerka

Senior Copywriter: Emily Salas

Art Director: Jessica Decter

Copywriter: Samantha Mindich

Director of Video Production: Kate Hildebrant

Executive Integrated Producer: Deb Drumm

Integrated Producer: Jamie Slade

Production Company: Hungry Man, Culver City, Calif.

Director: Chris Woods

Director of Photography: Marten Tedin

Line Producer (Production Company): Darrin Ball

Executive Producer (Production Company): Mino Jarjoura

Editorial Company: The Now Corporation, New York

Editor: Owen Plotkin

Assistant Editor: Jessica Farmer

Editorial Executive Producer: Nancy Finn

Typographer: Yomar Augusto

Mix Company: Audio Engine, Phoenix

Audio Engineer: Bob Giammarco

Music Company: JSM Music, New York

Executive Integrated Music Producer: Joel Simon

Telecine Company: Plus Productions, Boulder, Colo.

Colorist: Chadwick Shoults

Group Account Director: Evan Russack

Account Director: Anne Catherine Feeney

Content Manager: Christina Wilder

Group Director, Planning: Kaylin Goldstein

Cognitive Anthropologist: Fabiana Brown

Business Affairs: Daphne Papadopulos

Traffic Manager: Katie Hare

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: November 23, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT