Stride gum keeps closet monsters occupied

When it's not threatening ostrich violence on people, Stride gum mostly just advertises its long-lastingness. In this latest spot from JWT New York, a father is seen reassuring his daughter about scary monsters. It's not that they don't exist, he says—it's just that they're too busy chewing Stride gum to bother eating you. Sort of random. If you missed it, here's last year's amusing spot from JWT Puerto Rico showing a piece of Stride gum being passed down through generations like an heirloom.

—Posted by Tim Nudd



Publish date: April 15, 2010 https://dev.adweek.com/creativity/stride-gum-keeps-closet-monsters-occupied-12798/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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