Through AI, Sweden’s Head Hockey Coach Will Somehow Be a Sports Anchor for 400 Straight Hours

The project analyzed 20 years of the sport's data

Wait. Two coaches? Svenska Spel

Sports broadcasters have to log quite a bit of time. The recent NFL draft, for example, tested the skills of broadcast teams who logged hours and hours for the play-by-play and in-depth analysis from the early morning hours to late in the day.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.