Taco Bell Sings ‘Old McDonald,’ Says the Egg McMuffin Belongs Back in 1984

Along with your Loverboy poster

Headshot of Tim Nudd

Taco Bell's all-out assault on McDonald's breakfast continues in this 30-second spot, "Get With the Times," which posits that eating an Egg McMuffin isn't just uncouth—it's medieval.

While the earlier ads from Deutsch L.A. used real-life Ronald McDonalds as Taco Bell endorsers, this one ridicules the Golden Arches by having the sad-sack protagonist sing a reworked version of "Old McDonald"—to suggest that eating an Egg McMuffin is something you'd do 30 years ago, not today.

Perhaps inadvertently proving Taco Bell's post, the most recent post on McDonald's Facebook page is a Throwback Thursday image of the Egg McMuffin with the caption: "Groovin' since '72. You dig?"

Credits below.


Client: Taco Bell

Chief Marketing Officer: Chris Brandt

Brand Creative Director: Tracee Larocca

Director, Advertising: Aron North

Manager, Brand Experience: Ashley Prollamante

Deutsch Creative Credits and Titles:

Agency: Deutsch, Los Angeles

Chief Creative Officer: Pete Favat

Executive Creative Director: Brett Craig

Creative Director: Jason Karley

Creative Director: Josh DiMarcantonio

Associate Creative Director: Gordy Sang

Associate Creative Director: Brian Sieband

Senior Art Director: Jeremiah Wassom

Senior Copywriter: Trey Tyler

Director of Integrated Production: Vic Palumbo

Executive Producer: Paul Roy

Senior Producer: Jeff Perino

Associate Producer: Damon Vinyard

Music Supervisor: Dave Rocco

Production Company: Moxie Pictures

Director: Frank Todaro

Director of Photography: Jon Zilles

Executive Producer: Robert Fernandez

Line Producer: Matt Oshea

Food Shoot Production Company: Wood Shop

Director: Trevor Shepard

Executive Producer: Sam Swisher

Editorial Company: Rock Paper Scissors

Editor: Adam Pertofsky

Assistant Editor: Marjorie Sacks

Executive Producer: C.L. Weaver

Producer: Shada Shariatzadeh

Post Facility: A52

Colorist: Paul Yacono

VFX Supervisor: Andy Barrios

Lead Flame Artist: Brendan Crockett

Executive Producer: Megan Meloth

Producer: Meredith Cherniack

Music: Massive Music

Audio Post Company: Lime Studios

Mixer: Mark Meyuhas & Rohan Young

Producer: Jessica Locke

Additional Deutsch Credits:

Mike Sheldon, CEO

Account Management Credits:

Group Account Director: Walt Smith

Account Director: Amanda Rantuccio

Account Supervisor: Krista Slocum

Account Executive: Kim Suarez

Chief Strategic Officer: Jeffrey Blish

Group Planning Director: Jill Burgeson

Director of Business Affairs: Abilino Guillermo

Senior Business Affairs Manager: Ken Rongey

Business Affairs Manager: Georgette Bivins

Business Affairs Manager: Nestor Gandia

Director of Broadcast Traffic: Carie Bonillo

Broadcast Traffic Manager: Sarah Brennan

Senior Broadcast Traffic Manager: Gus Mejia

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@nudd Tim Nudd is a former creative editor of Adweek.