The 10 Most Watched Ads on YouTube in June

YouTube itself tops the list with #MoreThanARefugee

Headshot of Tim Nudd

YouTube rocked its own Ads Leaderboard in June, place the No. 1 and No. 4 spots on the list of the month’s most watched ads on the video platform. #MoreThanARefugee topped the list, while the latest #ProudToBe spot for Pride was fourth.

Console and gaming spots filled out the rest of the top five, while Audi, Foot Locker and Apple also made appearances on this month’s list.

Check out all 10 spots below.

Note: To be eligible for Adweek and Google’s YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched). The views counts are for the month in question only, though the ads could have been uploaded in prior months.

 

10. Clash of Clans – Welcome To The Builder Base

Creative Agency: Eyestorm
Media Agency: In-house
1.7 million views

 

9. Foot Locker – “Father’s Day”

Creative Agency: BBDO
Media Agency: PHD
1.9 million views

https://www.youtube.com/watch?v=iPteUZfRrKw

 

8. Apple – Appocalypse

Creative Agency: Apple
Media Agency: OMD
1.98 million views

https://www.youtube.com/watch?v=FC0pT9xg1oI

 

7. Disney’s Moana as Told By LEGO

Media Agency: iCrossing
2.4 million views

 

6. Audi “Driver’s Test” – Spider-Man: Homecoming

Creative Agency: Muh-tay-zik Hof-fer
Media Agency: PHD
2.4 million views

https://www.youtube.com/watch?v=GIXyL9vlYo4

 

5. Boot Camp – A Best Fiends Animation

Creative Agency: In-house
Media Agency: In-house
2.97 million views

 

4. YouTube – #ProudToBe: Celebrate Brave Voices this Pride

Creative Agency: Anomaly
4.6 million views

 

3. Supercell – Hay Day 360 Hug

Creative Agency: Barton F. Graf
Media Agency: In-house
7.2 million views

 

2. Xbox One X – E3 2017 – World Premiere 4K Trailer

Creative Agency: Ayzenberg Group
Media Agency: Empower Media Team from Dentsu Aegis Network
9.3 million views

 

1. YouTube – #MoreThanARefugee

Creative Agency: Flying Object
16.8 million views


@nudd Tim Nudd is a former creative editor of Adweek.
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