The 22 Most Engaging Pieces of Brand Content on Social Media in 2017

From Pillsbury to Airbnb

This year, brands tried to utilize the popularity of emerging formats like video, and they kept politics in mind when creating assets while inspiring their fans through acts of social good. Airbnb

Now that social media is so supremely essential in brand messaging, there are a lot of layers underneath what makes a successful post, video or tweet.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
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