Now that social media is so supremely essential in brand messaging, there are a lot of layers underneath what makes a successful post, video or tweet.
The 22 Most Engaging Pieces of Brand Content on Social Media in 2017
From Pillsbury to Airbnb
This year, brands tried to utilize the popularity of emerging formats like video, and they kept politics in mind when creating assets while inspiring their fans through acts of social good.
Airbnb
