The 25 Best Ads of 2018

See the work that elevated storytelling and drove the conversation

A KFC bucket, a woman with glowing eyes and David Harbour from Stranger Things are included in some of the best ads.
KFC U.K.'s unforgettable apology, Bud Light's supernaturally good marketing and Tide's meta Super Bowl ads were just a few of 2018's best.
Headshot of David Griner

It’s that time. We’re looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}