The Census Campaign Will Use This Spanish-Language Ad to Address Concerns About ICE

Culture ONE World created the spot to highlight privacy of responses

Still of a man sitting in a restaurant booth
The spot doesn't overtly mention immigration status, but does reference census information not going to ICE. Culture ONE World
Headshot of David Griner

As the U.S. Census begins its sprawling, once-a-decade effort to count all the people living in America, special focus is being placed on reaching a wide range of immigrant and minority communities.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."