The Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever
A look back at GS&P's bit of brilliance from 2000
E*Trade was initially worried about openly saying it was wasting money.
E*Trade
Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often—not surprisingly—hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot from the 2000 Super Bowl that brilliantly lampooned the expense of advertising on the big game.
