The Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever

A look back at GS&P's bit of brilliance from 2000

E*Trade was initially worried about openly saying it was wasting money. E*Trade
Headshot of Tim Nudd

Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often—not surprisingly—hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot from the 2000 Super Bowl that brilliantly lampooned the expense of advertising on the big game.

@nudd Tim Nudd is a former creative editor of Adweek.