The Martin Agency Simplifies the CarMax Shopping Experience in Its First Campaign for the Brand

2 new ads strip it down to a straightforward message and position

One of the several stickers in CarMax's newest ad from The Martin Agency. CarMax

Advertising for CarMax, in recent years, has gone down a few roads. While the ads featuring comedian Andy Daly have been enjoyable, there remained a level of disconnect. Humor can work, but not at the expense of establishing a clear position.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.