Erectile dysfunction is rarely spoken about openly, and as a result most Viagra ads are creatively awkward, reaching for humor, metaphor or cliché—if not all of the above.
The Most Lovely and Surprising Ad You’ll See Today Is for Viagra
Setting aside jokes and cliché, VMLY&R tells a touching, relatable story of distance in relationships
VMLY&R research shows half of men who have experienced erectile dysfunction would not speak to their partner about it.
VMLY&R London
