These Ads for Period Underwear Aren’t Too Risqué for the NYC Subway After All

A subject more taboo than a 'bikini ready body'

There's nothing subtle about these ads from Thinx for its female-targeted product. But are they risqué? More specifically, are they too hot for the New York subway system?

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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