This Agency Just Held a Funeral in Its Garden for Its Outdated Website

RIP, obsolete technology

Ashes to ashes, rust to rust…

Nossa, a prominent agency in the Portuguese digital ad scene, recently staged an unusual mock funeral service in the garden behind its Lisbon office.

Staffers weren’t mourning the demise of the traditional agency model, the 30-second commercial or even the web banner ad. (Some things, it seems, just won’t die.)

They were, instead, burying an old laptop to symbolize the passage of the shop’s 2012-era website and the birth of a more modern, streamlined portal.

Clearly, these folks have way too much time to kill.

So, grab a hanky (or don’t) and check out the cheeky self-promotional video below. It commemorates the event in overwrought TV-movie fashion, complete with moody black-and-white photography, a somber soundtrack, crocodile tears and even fake rain.

“We did lose a full workday, but for a greater cause,” copywriter Rui Simões tells AdFreak. “It’s also a way of showing people and clients that our focus is creativity. And what we love is to have ideas and bring them to life, also bringing the brands to life. Starting with our own brand.”

Nossa’s employees relished their turn in the sad, sappy spotlight, Simões says.

“We feel we have a few talents that may have a chance in Hollywood: the project manager who fell down on her knee, the social media strategist who played the priest in an outstanding way—the birds who flew in at the right time.”

Even those who didn’t excel in front of the camera played a role. “We had some people, the worst actors, behind the scenes with hoses” to simulate rain, says Simões. (Damn you, sunny day!)

“Each person had to bring their own black suit from home, so we saved a lot of money in production,” he recalls. “In the scene where the priest is reading the bible, he was actually declaiming stupid song lyrics, which made our job of staying serious even tougher.

“Oh, and very important: no computer was harmed during the shooting. The one we used was already dead.”

Agency: Nossa
Creative Director: Nuno Cardoso
Production Company: Bom da Fita
Director: Nuno Maltez
Music: “Good Night Berlin” by Julian Heidenreich

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@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.